Top 5 Reason Why PPC is Better Than SEO

Fortunately, with online businesses you have a variety of choices to make regarding on how you want to increase on your sales or build a brand. Your choice is usually determined by your budget, the response timeframe as well as convenience, among other factors. Among the most commonly used methods of online marketing is Pay-Per-Click (PPC) and SEO (Search Engine Optimization). While each of these methods has pros and cons, am going to give you 5 reasons why PPC is better than SEO.

1. Immediate results
   Unlike SEO which may take even years to rip the benefits, with PPC services you see the results almost immediately. This is because you pay for a spot in search listings and content networks so as your advert can be displayed. The success of SEO on the other hand depends on several factors such as your niche competitiveness, your website content and other elements; of which visibility is not achievable instantly as in the case of PPC.
2. Low budget
   When it comes to the aspect of budgetary spending, PPC services normally require an account start-up fee, which is usually very minimal, and the campaign running charges which depend on the budget you have allocated for that campaign. You can choose to manage the campaign on your own or hire a PPC services company. SEO rates are normally quite higher, especially for small businesses who want to establish their brand with a minimal cost. This is because a successful SEO programs are usually long-term.
3. Easy to execute
   Running a PPC campaign does not require much technical skills as compared to SEO. PPC networks such as Google and MSN have very simple PPC management interface where you can set up a campaign, place a bid and control the spending report. SEO on the other hand requires knowledge on various technical aspects that regard search engines; ranging from websites meta structure to keywords density within the website content. So, even if your business is not in a position to hire a PPC services company, your internal employees should be able to execute the campaign.
4. More control
   Since PPC is well automated, the user or business owner is able to get periodic report on the progress of the spending. As a result, he is able to monitor and take action to improve on the campaign. Therefore, even if you don’t have financial ability to hire a PPC services company, you can easily manage your marketing campaign according to your specific needs and budget as well.
5. More visibility
   At least with PPC you are guaranteed some visibility since your adverts has to be displayed across multiple networks as long as you have paid for the service. Even if your niche is very stiff in SEO, PPC can bring you targeted leads to your website. PPC is an effective way of building a brand, especially to newly established businesses. This is because your products are able to be displayed beyond search engines; which is the case in SEO.