Attempting to fathom what’s going on within the inner bowels of RIM’s circle is undeniably difficult, but taking into account the rash of competition continually eating up their piece of the pie in the smartphone market, it makes you wonder how they’ll be able to fully sustain other ventures outside their comfort zone. Although some might believe that RIM is falling on deaf ears in regards to their line of smartphones, we’ve actually seen the Canadian company more recently adapt to changing the nature of their game to better position itself in this competitive landscape.
In fact, the BlackBerry Torch 9800 was indeed the fresh change of pace for them, but as we’ve seen, it wasn’t quite the polished new experience they’d hope to be embraced openly by the public. Rather, it seemingly reiterated the stubborn stance branded to them by consumers seeing that it failed to keep up with the fast pace nature of its competitors’ platforms. As we all know with any missed opportunities, there is always a period when companies look back to see what could’ve been done to change the outcome – and that’s exactly what appeared to happen with RIM.
Moving outside of their traditional comfort space, RIM is embarking on a new venture into untested waters with their BlackBerry PlayBook. Dubbed as the first “professional grade tablet,” RIM is placing a lot of attention to their bread and butter set of business customers with this one, however, they’re chiming in at a time where standards are elevated ever so high by the competition already. Naturally, the PlayBook’s starting cost of $499.99 will no doubt keep it competitive, especially when it features a ton of contemporary high-end specs, but ultimately it’s going to come down to execution and functionality to determine its true value. Facing uncertainty right in the face, the BlackBerry PlayBook might just be the device to signal the rebirth that RIM is so desperately looking for right now – so let’s find out if it’s waiting for them!
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- RIM BlackBerry PlayBook
- microUSB Cable
- Wall Charger
- Neoprene Sleeve
- Cleaning Cloth
- Getting Started Card
- Safety & Product Information Booklet
Design:
At this point, there’s no arguing that there is a lack of variety in terms of tablet designs – which is quite evident from the slabs we’re accustomed to seeing. However, the BlackBerry PlayBook manages to come off as a decent looking tablet with its straightforward design approach and solid construction. Neither boring or captivating, the rectangular sized PlayBook appears to look very ordinary from a cursory glance, especially with its evenly sized bezel, rounded corners, and hard lines. Luckily though, we adore its immaculate clean looks thanks to its venerable soft touch matte back cover that does wonders to repel dirt and debris. Moreover, we’re surprised to see some weight (14.11 oz) accompanying this relatively thin (0.39” thick) tablet, however, it essentially contributes to its solid construction. Compared to some of the other plasticy 7” tablets out there on the market, the BlackBerry PlayBook easily manhandles them in almost every way thanks to its balanced design and high premium feel.
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  The RIM BlackBerry PlayBook is a decent looking tablet with straightforward design approach and solid construction | |||
