5 Reason Why Your Company Needs Blog

A few years ago blogs were merely personal logs on the web where people expressed their ideas in a long thread of chronological posts. Today, blogs have sophisticated and are now being used for a wide variety of applications; ranging from aspiring professionals from across disciplines to big corporate organizations. If your company does not have a blog yet, this is why you should get one as soon as you can.

1. Communicate with your audience
   A blog is an excellent platform of communicating with your clients. To any business with a product in the market, feedback is a valuable asset to their business, and some do even pay a huge sum of money to get to know what their clients are saying about their products. Thus having a blog can really give you a good chance to obtain feedback from your clients by letting them interact with your company through the blog, and consequently cut down the cost of market research and also improve on the quality of the product.
2. Improve websites SEO
   Whether you have a website or not, a blog can be a very helpful tool to get visibility through search engines. Blogs are normally content driven, and this is what search engines normally look for. Therefore, your company needs content rich blog that has keywords related to your niche so that you’ll take advantage of leads from search engines. You can share with your clients your company press releases, product descriptions and informative articles in the blog.
3. Build a brand
   Having a frequent interaction with your clients leads to more trust in your company brand. Using a blog as an interaction platform with your clients ensures that you are up to date with their tastes and preferences, and so, you can take action aimed at improving the products. The result is that more and more clients will like your products and also your general company brand.
4. Showcase your products
   A blog can be used as an economical channel of advertising your products. Even if you have a website, a blog has a better chance of getting accessed by more visitors than your website since blogs are content driven and therefore friendlier to search engines. You can place adverts of your products in the company blog or even sell them directly as most blog systems today can support shopping carts. In addition, your company can post press releases in the blog to let clients know of new and upcoming products and get to know what they think about them.
5. Leverage income
   Your company can use a blog to sell products directly or promote them. This will definitely increase the sales besides giving your clients a chance to express what they think about the product. You can also promote other people’s or businesses products by placing adverts on your blog and get revenue as well. However, to get a significant amount of income through publishing adverts requires your blog to have much content and rank well in search engines.